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In the era of information explosion, staying on top of hot topics and hot content is the key to maintaining social activity and content creation inspiration. This article will sort out the hot topics and hot content across the Internet in the past 10 days, and present it in the form of structured data to help readers quickly capture the focus.
1. Overview of hot topics on the Internet in the past 10 days
The following are the five major topics and their popularity index that have been hotly discussed on the entire Internet in the past 10 days (November 1 to November 10, 2023):
| Ranking | topic | heat index | Main platform |
|---|---|---|---|
| 1 | Double Eleven Shopping Festival pre-sale | 9.8 | Weibo, Douyin, Taobao |
| 2 | OpenAI Developer Conference | 9.5 | Twitter, Zhihu, Bilibili |
| 3 | Harbin blizzard weather | 8.7 | Douyin, Kuaishou, Toutiao |
| 4 | "The Wandering Earth 3" official announcement | 8.2 | Weibo, Douban, Tieba |
| 5 | World Cup Qualifiers Asia | 7.9 | Hupu, Douyin, Weibo |
2. In-depth analysis of hot content
1. Double Eleven Shopping Festival pre-sale
This year’s Double Eleven pre-sales started on October 24, but the popularity continues to rise. The live broadcast room sales of leading anchors such as Li Jiaqi and Wei Ya hit new highs, and pre-sales of some brands exceeded 100 million in one hour. The following is the pre-sale data of popular categories:
| Category | Sales (billion yuan) | year-on-year growth |
|---|---|---|
| Beauty and skin care | 120.5 | 15% |
| Digital home appliances | 98.3 | 22% |
| Clothing, shoes and bags | 85.7 | 8% |
2. OpenAI Developer Conference
The OpenAI Developer Conference held on November 6 announced a number of major updates, including the GPT-4 Turbo model and custom GPT functions. The following is a comparison of key data:
| Function | GPT-4 | GPT-4 Turbo |
|---|---|---|
| context length | 8k tokens | 128k tokens |
| Price | $0.03/1k tokens | $0.01/1k tokens |
3. Regional hot events
Harbin encountered a blizzard on November 5, with a single-day snowfall of 30 centimeters, setting a 10-year record. The following is the affected data:
| indicator | numerical value |
|---|---|
| Flight canceled | 186 sorties |
| Primary and secondary schools suspended | 427 |
| snow clearing crew | 23,000 people |
4. How to effectively capture hot spots
1.Multi-platform monitoring: Weibo hot searches, Douyin hot lists, and Baidu index need to be checked daily
2.Keyword warning:Set keyword reminders such as "burst" and "heavy hit"
3.data tools: Use platforms such as Xinbang and Qingbo to obtain popular trends
4.time management: 30 minutes in the morning and evening dedicated to browsing hot news
By mastering these methods, you can quickly target hot spots like a professional media person, and you will no longer be afraid of the embarrassing situation of "question jam" (not knowing what to talk about). Remember, hot spots are fleeting and the key is sustained attention and quick response.
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